Privacy Policy (UK & Ireland)

Introduction

The Pilates Collective ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and share your personal information when you visit our website or use our services, including our Pilates equipment store and online training programmes.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Important Information

Purpose of This Privacy Policy

This privacy policy aims to inform you how we collect and process your personal data through your use of our website and services, including any data provided when you purchase equipment, register for online training, or otherwise engage with us.

Controller

The Pilates Collective, registered in the United Kingdom, company number [insert company number], with its registered office at 20 Wenlock Road, London, England, is the controller responsible for your personal data.

Contact Details

If you have any questions or concerns regarding this privacy policy, please contact us at:

We also work with licensed partners and affiliates who are subject to similar privacy principles.

The Data We Collect About You

We may collect and process different types of personal data, including but not limited to:

  • Identity Data: Name, date of birth, gender, and similar identifiers.

  • Contact Data: Billing address, delivery address, email, phone numbers.

  • Financial Data: Payment details for purchases and services (processed securely via third-party payment processors).

  • Technical Data: IP address, login information, browser type, device information, and related data.

  • Profile Data: Username, purchase history, preferences, feedback.

  • Usage Data: How you use our website and services.

  • Marketing Data: Preferences for receiving marketing communications.

We may also collect anonymised data for analytical and business purposes. This does not identify you personally and is used to improve our services.

How We Collect Your Data

Data is collected through various means, including:

  • Direct interactions: Account creation, purchases, training registrations.

  • Automated technologies: Cookies and similar tracking technologies.

  • Third-party sources: Technical, contact, and financial data from payment and service providers.

For more information on cookies, please refer to our Cookie Policy (if applicable).

How We Use Your Personal Data

We will only use your personal data when permitted by law. Common uses include:

  • To fulfil contractual obligations, such as processing purchases or training sessions.

  • To notify you of changes to our services, policies, or promotions.

  • To manage payments, fees, and refunds.

  • To protect our website and services through security measures and compliance with legal obligations.

  • For marketing purposes, where you have given your consent.

We may combine your data to offer you personalised content, advertisements, and services.

Marketing Communications

If you have opted to receive marketing communications, we may send you promotional offers and updates. You can opt out at any time by clicking the unsubscribe link in our emails or by contacting us directly.

Payment Processing

Payments made through our website are processed securely via third-party providers such as PayPal or Stripe. We do not store or process your financial information directly. All payment data is handled in accordance with the provider’s privacy policy.

Data Security

We have implemented appropriate technical and organisational measures to secure your personal data against unauthorised access, misuse, and disclosure. Access to your data is restricted to employees and third-party service providers who require it to perform their duties.

Data Retention

We will retain your data only as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, tax, or regulatory requirements. After this period, your data will be securely deleted or anonymised.

Your Legal Rights

Under UK data protection law, you have the right to:

  • Request access, correction, or deletion of your personal data.

  • Object to or request restriction of processing.

  • Withdraw consent at any time (which may affect the services we can provide).

  • Request the transfer of your personal data to another provider.

To exercise these rights, please contact us at hello@thepilatescollective.co.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection: www.ico.org.uk.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on our website, and we encourage you to review this policy regularly.

Governing Law

This privacy policy is governed by the laws of England and Wales, and any disputes will fall under the exclusive jurisdiction of the courts of England and Wales.